The January 2011 launch of The Biggest Loser Simply Sensible Entrées exceeded all expectations. Within the first quarter, Simply Sensible reached nationwide distribution and is now available for sale in every major market throughout the United States. Consumers have responded because Simply Sensible Entrées meet the demand for great tasting meals that are healthy and convenient. The line includes six delicious varieties, each with two servings:
Mediterranean Style Chicken with Bowtie- Pasta
- Beef Tips and Gravy with Brown Rice
- Zing Chicken with Brown Rice
- Beef Pot Roast and Gravy with Mashed
- Potatoes
- Lasagna with Meat Sauce
- Shrimp Marinara (Coming Soon!)
NBC and The Biggest Loser - one of the highest rated network shows - partnered with Harris Food Group to create Simply Sensible heat and serve entrées for the retail market. Endorsed by the American Heart Association, each entrée offers fully developed flavors, yet is low in calories, salt and fat, providing consumers with the balanced nutrition they need to maintain a healthy lifestyle.
For more information about Biggest Loser Simply Sensible Entrées, click here.
